The speed at which we’re able to get to the creative part of the process is where it matters.
View Source is a creative design and technology studio with offices in New York, Paris, and Taiwan, specializing in bringing brands and digital experiences to life through strategy, design, and engineering.
For View Source, bringing a creative vision to life starts long before production. Whether developing a brand identity, exploring a visual direction, or presenting concepts to clients, the ability to visualize ideas early is essential.
With Melius integrated into its creative process, View Source can rapidly explore concepts, generate visual assets, and build storyboards and animatics before committing to full production. The result is a faster, more collaborative workflow that gives both the studio and its clients greater creative flexibility.
The challenge: bringing creative ideas to life before production
For creative agencies, one of the biggest challenges is helping clients visualize an idea before significant time and resources are committed to bringing it to life.
Traditionally, this meant spending weeks developing wireframes, mockups, and early visual concepts to communicate a direction. More ambitious creative work, particularly 3D and motion, often required specialized artists, complex production tools, and rendering resources before a client could fully evaluate the concept.
For View Source, the opportunity was to make this early stage of the creative process faster and more flexible, allowing the team to explore more ideas, present compelling visuals earlier, and align with clients before moving into full production.
You’re spending a lot of time and resources to actually predict what they’re going to like.
The solution: accelerating creative exploration with Melius
Melius gives View Source a faster way to move from an initial idea to a visual concept, making it easier to explore creative directions before committing significant production resources.
Using Melius’s collaborative canvas and AI agent, Mel, the team can bring together creative references, brand guidelines, and initial concepts to generate and iterate on visual directions. For branding and packaging projects, this means quickly visualizing products in realistic settings, giving clients a clearer understanding of how a concept could look in the real world.
The same approach extends to motion and 3D projects. View Source uses Melius to explore visual treatments, develop storyboards, and create animatics that communicate the look, feel, and pacing of a final production. Instead of investing heavily in production before a direction is approved, the team can present multiple possibilities and refine them collaboratively with clients.
Once a direction is approved, View Source can transition into its traditional production workflows with greater clarity and confidence, allowing its artists and designers to focus on bringing the final vision to life.
You can kind of forget all of what it took to learn Gen AI in the past. It’s so intuitive now, and a lot of it can just be answered by Mel when you’re in there.
The workflow in action: building Melius’s brand with Melius
When View Source partnered with us to develop Melius’s brand identity and website, the team had a unique opportunity to use the very platform they were helping bring to life.
Throughout the project, View Source used Melius to accelerate creative exploration, moving from initial brand concepts to motion design, UI exploration, and interactive web experiences. Rather than developing each concept individually, the team could rapidly generate dozens of visual variations, experiment with different styles and treatments, and build on promising directions in real time.
The things you’re creating come back to you, flourish again, and you build more on top of it.
The ability to iterate quickly meant View Source could explore a much broader range of creative possibilities, refining everything from our core brand identity to how it would translate into a dynamic digital experience. Across five rounds of creative development, the team continuously built on earlier concepts, using Mel to visualize new ideas and accelerate the feedback process.
As our website approached development, View Source used Melius to build reusable creative workflows for producing visual content, including hundreds of hero images and supporting video assets. This allowed the team to scale content creation while maintaining a consistent visual identity across the entire experience.
The result was a creative process that moved faster without compromising on ambition. By using Melius throughout the project, View Source could spend less time on repetitive production work, explore more ideas, and bring a distinctive brand experience to life.
The impact: more creativity, less time to production
For View Source, the biggest impact of Melius comes down to speed. The team can move from an initial concept to a compelling visual direction significantly faster, reducing the time spent preparing early presentations and allowing more time for creative exploration.
The impact that Melius has had on our team is really just speed. Speed to go from zero to one hundred relatively quickly, especially early on in stages of concept.
With AI models, creative workflows, and an intuitive agent interface available in one collaborative workspace, designers can spend less time navigating technical complexity and more time developing ideas. The ability to rapidly generate, refine, and share visual concepts also makes it easier to align with clients before committing to production.
Ultimately, Melius helps View Source do more of what it does best: push creative boundaries, explore ambitious ideas, and deliver distinctive work for its clients.